Growth Matters is a campaign led by the Chamber of Commerce to explain how our economy works and why growth is so important for our community.
The Growth Matters Initiative is a series of 10 animated, educational and fun videos that have been developed over several months, with the intention of educating the community about the importance of economic growth, and how growth is attained.
The opening video explains economic growth generally, showing where our money comes from, and helping people to better understand the rhythm of our economy.
The later videos in the series take an in-depth look at specific industries, as well as the direct effects of economic growth. The videos connect business and community success with economic growth and how it leads to improved living standards, and the important role that international businesses and investors play in growing our economy. The series concludes by explaining how the Government helps our economy to grow by creating an environment that makes the Cayman Islands an attractive place to invest, work and live.
The animated videos will be shown and promoted through a variety of social media channels, local media outlets, online marketing campaigns, as well as being shown at the local cinema.